Wednesday, 11 December 2013



A good example of cross product placement

The Product Is You



  • Watch the video at least several times.
  • What is its tone?
  • Briefly describe the atmosphere?
  • How is language being used?
  • How does the ad make you feel? Now, take a few minutes to reflect on your feeling(s) Write your feelings down on a lined piece of paper - they will not be seen by anyone but you.
  • What do you think your feelings mean?
  • Who is the target audience of the video? 
  • Explain your reasoning?
  • What is the inferred meaning of the video?
  • What is explicit message?
  • In your own words summarize the message of the adbusters ad.

Tuesday, 10 December 2013

The Key to Success

Some interesting new research about factors directly related to being successful - at school, work etc. It is food for thought.


Monday, 9 December 2013

British Airways - #lookup in Piccadilly Circus



We begin our media unit Tuesday December 10th. 
The posted video is an example of innovative marketing by British Airways.

Thursday, 5 December 2013

RIP - With Highest Respects for a Giant of Social Justice


Nelson Mandela (1918-2013) R.I.P.
"I learned that Courage
was not the absence of Fear,
But the Triumph Over it.
The Brave man is not
he who does not feel Afraid,
but he who Conquers that Fear."


Thursday, 14 November 2013

Check List - Independent Novel Assignment

For your assistance, you can access a checklist that I uploaded to Edmodo.com to help you keep organized with your Independent Novel Study assignment.